Be INSPIRED by the world’s top Olympic hopefuls - in  Pursuit of Perfection. 
A series presented by Li Ning - “Anything is Possible.” 

The Olympic Games in Beijing this summer are fast approaching. After a lifetime of training, the world’s elite athletes 
will be judged in a matter of minutes or seconds.  How will they perform at their peak - just when the world’s eyes 
will focus on them? And who will rise to the top, transcend borders and inspire people all over the world?

Welcome to new series about OLYMPIANS IN PURSUIT OF PERFECTION. This is a series of up to 30 video vignettes, each between 60-90 seconds, profiling athletes from around the world. Meet our first 15 athletes by clicking on the stories above or going to    You’ll be inspired  by hearing from top athletes in Gymnastics, Basketball plus Track & Field. They come from around the world, including China, 
the US, Japan, Korea, Germany, Canada, Australia and New Zealand. But their stories of inspiration transcend all boundaries.

Our vignettes  are customized to seamlessly integrate with Li Ning’s corporate brand. The brand is reinforced by the athlete’s uplifting - and their values of perfection, achievement and high performance. This series can be distributed at the perfect time - just as Olympic fever reaches its height.  

Our vignettes are customized to promote Li Ning’s own tagline - “Anything is Possible.” The Li Ning logo is promoted in three ways:  1. at the top and bottom of the narration, 2. as a “bug” in the lower corner of the screen, and 3. by digitally placing corporate  logos in the sports arena. For more about licensing our content, please contact